News

Combining Priva’s reliable automation with Source.ag’s AI, we empower growers with smarter insights, seamless control, and more efficient greenhouses.

14.10.2025

Onder Glas

News

Nieuwe applicatie maakt sturen op plantbalans mogelijk

Onder Glas magazine shows how Royal Pride uses Source.ag’s AI platform to track plant balance and improve decisions across 80 hectares of tomatoes and cucumbers.

01.10.2025

Hortidaily

News

Source.ag and Axia Vegetable Seeds announce partnership

As part of this collaboration, Axia will integrate Source.ag's solutions into its Demo Greenhouse to increase its operational efficiency.

23.04.2025

Fresh Produce Journal

News

The wild potential of AI

Given the plethora of potential uses in the fresh produce sector, AI undoubtedly has the power to reshape the business.

11.04.2025

Hortidaily

News

Source.ag unveils new product tiers to aid growers

Source.ag has released three new product tiers, making access to data and AI more accessible and affordable for growers worldwide.

11.03.2025

Mexico Business News

News

Finka Partners with Source.ag to Enhance Greenhouse Operations

Leading high-tech greenhouse tomato producer Finka has become the latest client of Source.ag, a provider of AI solutions for vegetable growers.

10.03.2025

Hortibiz News

News

Finka becomes Source.ag customer to enhance efficiency

A leading high-tech greenhouse tomato grower in Mexico sets to achieve operational excellence with Source.ag’s cutting-edge solutions.

19.02.2025

GPN Magazine

News

Source.ag partners with Sigrow to enhance greenhouse data

Source.ag has partnered with Sigrow to improve greenhouse growers’ access to real-time climate data.

10.02.2025

Perishable News

News

Source.ag Welcomes Canadian Tomato Grower Jack’s Organics, Part of Hazel Farms Group, as Its Customer

Source.ag announced Jack’s Organics became its customer.

28.01.2025

Greenhouse Canada

News

Source.ag welcomes new Chief Technology Officer, Magnus Hilding

New leadership to drive team performance and global impact.

24.01.2025

GPN Magazine

News

Source.ag partners with Bayer

Source.ag, an AI solutions provider for vegetable growers, has partnered with Bayer to advance AI-powered horticulture.

23.01.2025

Fruitnet

News

Magnus Hilding joins Source.ag as new CTO

Dutch AI solutions provider Source.ag has named Magnus Hilding as its new chief technology officer, with the aim of further driving technological innovation at the company

21.01.2025

Hortidaily

News

Powerhouses Bayer, Source.ag combine in new partnership

Source.ag announced its partnership with Bayer today

16.01.2025

Hortidaily

News

NL: Source.ag new partner of World Horti Center

Source.ag, the provider of AI solutions for vegetable growers, announced its partnership with the World Horti Center today.

10.12.2024

Mexico Business News

News

Source.ag Launches API for Harvest to Improve Forecasts

The Netherlands-based agritech company Source.ag introduced its Source API for Harvest, aimed at improving collaboration across the horticultural value chain.

06.12.2024

iGrow News

News

Source.ag Partners with Wireless Value to Enhance Greenhouse Efficiency

Wireless Value sensors will now seamlessly integrate with Source API, enabling centralized data visualization and analysis.

21.11.2024

Growing Produce

News

Considering the Past, Present, and Future of AI in Indoor Farming

As the controlled environment agriculture (CEA) industry advances, artificial intelligence (AI) continues to play a more significant role in a grower’s daily work.

13.11.2024

Hortidaily

News

From roots to data at Dutch tomato grower

Learn how Source.ag has become the Breugem Horticulture centralized platform to collect, visualize, and analyze data from various sources, enabling them to make data-driven decisions

12.11.2024

Eurofruit

News

Source.ag named MT/Sprout Challenger50 for 2024

The AI solutions provider is thrilled to make it to the list of the 50 most innovative and fast-growing companies challenging the status quo in the Netherlands

07.11.2024

Greenhouse Canada

News

Smart tomato growing

Harnessing the power of AI to accurately predict tomato yield and improve decision-making.

21.10.2024

Hortibiz News

News

Source.ag welcomes Matthias Stammen as new CCO

Source.ag, the provider of AI solutions for vegetable growers, today announced the appointment of Matthias Stammen as its new Chief Commercial Officer.

09.10.2024

Hortidaily

News

Growers deliver top performance

The second edition of Source Connect gathered dozens of Dutch and Belgian growers.

08.10.2024

Greenhouse Product News

News

Source.ag welcomes new team members in North America office

he new office and dedicated regional team will focus on aiding growers in Canada, the United States, and Mexico to make data-driven decisions, increase operational efficiency, and scale faster.

04.10.2024

Hortidaily

News

Source.ag introduces pre-season simulations for Source Cultivate

Decision-making by conducting multiple pre-season simulations to maximize yield outcomes

05.09.2024

Fruitnet

News

Source.ag picks up Start-up of the Year award

The Dutch AI solutions provider has been recognised by AgTech Breakthrough for its role in pushing the agriculture industry forward through technology

22.08.2024

Mexico Business News

News

AI Gives Growers Predictability Superpowers: Source.ag

Crop growers need intelligent systems to improve efficiency and profitability.

20.08.2024

iGrow News

News

Source.ag Launches Source APIs to Enhance Data Integration

Source.ag introduces Source APIs, enabling instant data exchange between greenhouse sensors and Source.ag solutions.

02.07.2024

The Next Web

News

Dutch startup of the week: Source.ag

Weekly review of IT in the Netherlands 20/6 – 27/6

28.06.2024

iGrow

News

Ridder and Source.ag Celebrate Successful Partnership

At the recent GreenTech Amsterdam event, Ridder and Source.ag marked a significant achievement in their partnership, focused on providing growers with autonomous climate and irrigation control

14.06.2024

Hortidaily

News

Tomato harvest forecast just like navigation software: “An accurate harvest forecast with one click”

The fast-growing AI software developer enables growers to accurately predict tomato harvests up to eight weeks in advance.

12.06.2024

Hortibiz Daily News

News

Source.ag releases Source Cultivate to offer precise yield forecasting

Source.ag, the leading provider of AI solutions for fruit and vegetable growers, today presented Source Cultivate.

11.06.2024

Hortidaily

News

Source.ag expands into North America

Source.ag is expanding to North America and has appointed a General Manager to lead their North America team.

29.05.2024

Urban Vine

News

Source.ag

This interview details Source.ag, an indoor farming technology company based in the Netherlands. The interview is with Rien Kamman, CEO & Co-Founder of Source.ag.

29.02.2024

Wired UK

News

The Hottest Startups in Amsterdam

The responsible AI, sustainable tech, and cleantech scenes are all thriving in Amsterdam, a city favored for its location, cost of living, and culture.

11.12.2023

Groentennieuws

News

Hypergroei' Source.ag in 3 jaar tijd: AI-tools ingezet op meer dan 1250 hectare

Drie jaar na de lancering werkt Source.ag wereldwijd samen met meer dan 200 glastuinders, die gezamenlijk een oppervlakte van meer dan 1250 hectare beheren.

13.11.2023

Hortibiz

News

Source.ag announces 30 million consumer milestone at Web Summit with game-changing AI for growers

LISBON - The leading provider of AI solutions for fruit and vegetable growers has announced that it has now partnered with more than 200 greenhouses globally.

13.11.2023

Hortidaily

News

Source.ag brings Dutch and Belgian growers together at first Source Growers Event

Source.ag invited more than 75 tomato, pepper, and cucumber growers from the Netherlands and Belgium to the first Source Growers Event on the 27th of September 2023.

09.10.2023

Hortidaily

News

"Successfully growing with higher humidity thanks to new insights"

Typically, with innovations, it always takes a while to win everyone over to something new. In the end, however, growers often like innovation.

13.09.2023

Hortibiz

News

Source.ag Welcomes Trish Malarkey as Independent Director to the Board

Trish Malarkey brings over thirty years of food and agricultural innovation expertise to Source.

12.09.2023

Horti Daily

News

Smart software helps pepper grower to increase production

In the year of the switch from yellow to red peppers, C. Zwinkels Paprika Kwekerij started working with software from Source.

09.08.2023

Silicon Canals

News

Amsterdam-based Startups that hit the headlines in Q2 2023

In the fast-paced world of startups, Amsterdam continues to be a thriving hub of innovation and entrepreneurial spirit.

07.07.2023

Hortibiz

News

Source.ag Expands Plant App to Support Pepper and Cucumber Cultivations

Source.ag, the leading provider of AI solutions for greenhouse growers, announces that its Source Plant registration app will support two additional crops, pepper and cucumber.

14.06.2023

Tech EU

News

Source.ag receives continued investment to empower growers with AI, bringing total Series A to $27m

Source.ag’s Series A extension now brings the round total to $27 million and the company's overall total to $37 million.

07.06.2023

PR Web

News

Source.ag raises $23 million Series A to empower fruit and vegetables growers with next level AI

Source.ag, the leading artificial intelligence (AI) provider for greenhouse growers, has closed $23 million in its Series A funding round, bringing the company's total funding to $35 million in just under two years.

23.02.2023

Business Insider

News

Amsterdamse startup Source.ag haalt investering van €21 miljoen op voor AI-software voor tuinders

Het Amsterdamse techbedrijf Source.ag haalt 21 miljoen euro op bij investeerders, zo maakt het bedrijf donderdag bekend in een persbericht.

23.02.2023

EU Startups

News

10 super promising startups from the Netherlands to watch in 2023!

A nation where tradition and innovation cooperate and coexist, the Netherlands is quickly becoming an attractive hub for innovative startups.

05.01.2023

Floral Daily

News

Source and Growers United Enter Collaboration

Source and Growers United have signed an official partnership agreement to deploy Source’s Artificial Intelligence in the Growers United greenhouses.

28.10.2022

Horti Daily

News

What Agro Care has learned from one year of AI-powered farming

After working with Source's technology for one year, Agro Care's branch director Paul Grootscholten shares his three key insights.

20.09.2022

Horti Daily

News

We encase greenhouses in a layer of intelligence

Earlier this year, Dutch tomato grower, Agro Care, expressed its desire to expand to a 1,000-hectare greenhouse by 2030.

16.05.2022

Nieuwe Oogst

News

Kunstmatige intelligentie komt de kas in

Source.ag werkt samen met vruchtgroentetelers aan de introductie van kunstmatige intelligentie (AI) in de glastuinbouw.

21.04.2022

AFN

News

Why 3 top greenhouse growers are backing Source Ag’s bid to democratize Dutch CEA nous

The Netherlands is one of the smallest, most densely populated, and most urbanized countries on Earth.

14.03.2022

Global Investing

News

Amsterdam's Source.ag Raises $10M In Seed Funding For AI-Driven Indoor Farms

Amsterdam-based Source.ag is announcing it has secured $10 million in Seed funding led by Acre Venture Partners, with participation from MIT-affiliated E14 Fund, Astanor Ventures, and top growers Agro Care, Rainbow Growers, and Harvest House Cooperative.

08.03.2022

Techcrunch

News