Press Release

Source Turns 5!

A message from Rien Kamman, CEO & Co-founder of Source.ag

12.11.2025

Five years ago, Ernst and I started out as two – somewhat naïve – entrepreneurs with a dream to build AI for growers. What we lacked in cultivation knowledge, we tried to make up for with ambition, curiosity, and perseverance.

By working alongside our growers, partners, and friends, we’ve learned how beautiful and how complex growing truly is. Thankfully, that same collaboration between Tech and Grower has enabled us to bring real innovation to the industry. Together with you, we’ve built AI that helps forecast harvests, simulate cultivation plans, and autonomously manage irrigation.

And we’re far from done. We’re full of ideas for what we want to build in the next five years. But today, we want to celebrate our five-year anniversary with you.

Thank you for your trust and for your central role in our story. That’s the real AI-cing on the cake for us.

– Rien Kamman and the Source.ag team

12.11.2025

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