The company joins a dynamic network of horticulture innovators to further drive change in the industry
AMSTERDAM, December 10, 2024 - Source.ag, the provider of AI solutions for vegetable growers, announced its partnership with World Horti Center today. World Horti Center (WHC) is the global hub for horticulture with a network of over 100 businesses, research institutions, educators, and government bodies on a mission to share knowledge, collaborate, and innovate. With its commitment to empowering growers through AI, Source.ag brings expertise and experience in finding solutions to food security and access to healthy diets.
As a Data and AI company that keeps challenging the status quo in horticulture, we are honored to join forces with World Horti Center and share our expertise and insights about the future of greenhouse growing with its visitors,
said Rien Kamman, CEO and Co-founder at Source.ag.
We are thrilled to have Source.ag aboard as a participant of World Horti Center. Jointly, we can have impact around the world, fostering smarter production, and dealing with challenges related to food security and scarcity of resources. Source.ag and World Horti Center share a mission to shape the future of horticulture,
said Will Zuiderwijk, Account Manager at World Horti Center.
Source.ag’s advanced technology is helping growers worldwide scale faster and operate more efficiently, boosting vegetable yields and creating more sustainable practices. Today, commercial greenhouses in 18 countries benefit from Source.ag’s solutions globally. These growers collectively produce vegetables for more than 60 million people worldwide, a number that continues to grow.
About Source.ag
Source.ag is accelerating access to fresh fruit and vegetables by empowering the world’s growers with AI. Founded in 2020 by Rien Kamman (CEO) and Ernst van Bruggen (CPO), Source.ag has brought together a team of experienced engineers and plant scientists and has partnered with the world’s leading growers to build the sector’s most advanced AI. Its AI solutions can simulate plant behavior for defining and implementing optimal cultivation strategies, taking into account millions of data points on climate, biology, and resources. By enabling more growers to operate more facilities more efficiently through pioneering tech, Source.ag is making covered greenhouse agriculture accessible, profitable, and globally scalable. Together, we’re on a mission to feed the world, in a climate-resilient and resource-efficient way.
About World Horti Center
World Horti Center is the global knowledge and innovation centre for international greenhouse horticulture. It’s a place where businesses, education, research and public authorities innovate, connect, inspire and share knowledge together. Their work focuses on finding solutions to relevant social issues such as water, the supply of food, food safety, well-being and sustainability. Every year World Horti Center welcomes around 40,000 visitors from all over the world who come to gather inspiration and ideas from the knowledge and innovation on offer here.
The new partnership enables Axia Vegetable Seeds to streamline trial registration for the Demo departments and optimize cultivation strategies with Source.ag’s solutions.
As part of this collaboration, Axia will integrate Source.ag's solutions into its Demo Greenhouse to increase its operational efficiency.
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